STUDI

Design Problem

Company "Studi" is launching the start of their new online business course and is need of advertisements across different medias from bus shelters, magazines and Instagram ads to reach their target audience of 18 to 30 years old that are both local and international students.

My Approach
Instead of taking a strong "corporate" style, I was inspired by a more Illustrative abstract style to create a more visually interesting ad with some more playful aspects that would catch the eyes of viewers. Graphics within the advertisements support the idea of studi being an online course for business through the subtle reference to charts, graphs and laptops.