PIGEON

Design Problem

Courier Company Pigeon requires a visual identity and logo. It should effectively display the service provided through the logo, incorporating any graphics and colour palettes that symbolise the company

My Approach

Inspired by existing courier buisnesses, I used a strong bold typeface, customising it to add a sense of movement in the design to help display the service provided. Incorporated the name Pigeon physically into the design as part of the “P” featuring the head of a messanger pigeon moving forward to reinforce the movement in delivery