SPOOCY

Visual Identity/Packaging:

Spoocy 

Design Problem

Design a visual identity and logo for a kids sports juice company. The brand requires a name as well as a unique logo that can be utilised on bottle packaging. It aims to target a younger audience that may be involved with after school/weekend sport. The design must be legible and can incorporate any other graphics that will suit the demographic.

My Approach

Created and designed an identity for Spoocy made by the combination of sport and juicy to create a fun, playful and catchy name. To maintain legibility, designed a custom made type thats rounded as well as incorporating a playful swoosh, to convey a soft and kid friendly beverage.
The use of a leaf in the final designs is to portray freshness and a healthier alternative to cordical, the standard for after sport kid drinks. Due to the target market and similar products, created extra graphics through characters which will feature on each bottle and become mascotts.