ERA

Design Problem

A small buisness selling vintage Y2K clothing and accessories is in need of a name, logo design and website. The name and logo should relate and resemble the time period of Y2K, which includes the colour palette. The website must be easy to navigate, legible and include a home, product listings, about us page and extras.

My Approach

Created Era referring to the “change of an era” going into the 2000s. The logo embraces the design style of the time period with a modernised touch, incorporating common elements used at the time as well as a partial rotational ambigram to represent the change of the millennium. After design completion, incorporated the graphics and colour scheme into a Wix website for the business to use and operate.
Features on the website included a Home, Shop, Trends, About us and Customer Help page, that are easy to navigate and legible whilst still maintaining the early 2000s feel.