About us
Our Story
What we stand for
At Era, we stand for fearless self-expression, conscious fashion, and celebrating individuality in all its forms. We believe that clothing is more than just something you wear, it’s a statement, a memory, a mood.
By reviving authentic Y2K pieces, we’re not just bringing back a style; we’re bringing back an era defined by bold choices, playful rebellion, and unapologetic confidence.
We’re passionate about sustainability and committed to slowing down fashion by curating pre-loved treasures instead of adding to the cycle of overproduction. For us, vintage isn’t just about nostalgia, it’s about making thoughtful, expressive fashion accessible and exciting again.
At the heart of Era is a community that values creativity, authenticity, and the power of showing up exactly as you are.
Era was born in 2010 from a love of pop culture, fashion history, and the iconic chaos of Y2K style. What started as a passion project quickly grew into a curated destination for vintage lovers across Australia. We’re obsessed with hunting down the pieces that defined a generation, and giving them new life in yours.
Our Team.
Here's our Amazing Team that makes it all possible!
